Introduction
Postrim publishes social media content for every brand you run: one queue and one posting schedule per brand, cross-posted to the platforms each brand lives on, with AI drafting in a voice you define and autopilot for the weeks you go quiet.
Core concepts
- Account: a brand. Its own queue, schedule, timezone, media library and voice. Nothing is shared between accounts.
- Queue: the ordered list of upcoming posts for one account, built from its posting schedule.
- Slot and lanes: each scheduled time is a slot, and a slot holds one lane per connected platform. A post fills the lanes it targets.
- Platform: where a post lands. X, LinkedIn, Instagram, TikTok, YouTube, Threads, Bluesky, Reddit and Facebook.
- Persona: plain-text documents that define how the brand sounds, per platform, used by every AI draft.
The free plan covers 3 accounts with every feature enabled, so the fastest way to learn the model is to connect one real brand.