The hard part of publishing is not writing. It is the logistics around writing: remembering which brand posts where, at what time, in which voice, and what already went out. Tabs and spreadsheets can carry that for one brand. They collapse at three.
One queue per brand
In Postrim an account is a brand: its own queue, posting schedule, timezone, media library and voice. Brands never share state, so an agency running ten of them runs ten independent queues from one screen.
The schedule owns the dates
You decide posting times once, per brand. From then on the queue turns those times into concrete slots, and anything you add takes the next open lane. Reordering the week is dragging posts between slots, not editing timestamps.
Autopilot for the quiet weeks
Leave slots open and autopilot fills them from your topics, in the brand persona, skipping anything the ledger says it already covered. You review what it queued rather than starting from a blank page.
- Publishes to X, LinkedIn, Instagram, TikTok, YouTube, Threads, Bluesky and Facebook.
- Failures are surfaced in notifications and the sent history, never hidden.
- AI features run on your own OpenAI key, on every plan.
Three accounts are free, no card required. Bring one brand and see the queue run.
